Privacy Policy
Last updated: February 6, 2026
At AffinityLoom, your privacy is fundamental to everything we do. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.
1. Information We Collect
Information You Provide
- Account information: name, email address, date of birth, and gender.
- Profile information: photos, bio, preferences, interests, and responses to conversational prompts.
- Communications: messages you send through the platform and correspondence with our support team.
Information Collected Automatically
- Usage data: how you interact with the platform, features you use, and actions you take.
- Device information: browser type, operating system, device identifiers, and IP address.
- Cookies and tracking: we use cookies and similar technologies to improve your experience and analyze usage patterns.
2. How We Use Your Information
We use the information we collect to:
- Provide, personalize, and improve our matchmaking services.
- Generate AI-powered compatibility insights and match recommendations.
- Communicate with you about your account, updates, and promotional offers.
- Ensure safety and security of the platform and its users.
- Comply with legal obligations.
- Conduct research and analytics to improve our AI models and user experience.
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- With other users: your profile information is shared with potential matches as part of the matchmaking process.
- Service providers: we work with trusted third-party vendors who help us operate the platform (hosting, analytics, customer support).
- Legal requirements: we may disclose information if required by law, court order, or governmental authority.
- Safety: we may share information to protect the safety, rights, or property of AffinityLoom, our users, or the public.
4. AI and Data Processing
AffinityLoom uses artificial intelligence to analyze your profile, preferences, and conversation responses to generate match recommendations and compatibility scores. This processing is essential to providing our core service. Your data is used to:
- Build your unique compatibility profile.
- Score and rank potential matches.
- Generate personalized conversation starters and tips.
We take care to ensure AI processing is fair, transparent, and does not result in discriminatory outcomes.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide our services. If you delete your account, we will remove your personal data within 30 days, except where retention is required by law or for legitimate business purposes (such as resolving disputes).
6. Data Security
We implement industry-standard security measures to protect your personal information, including encryption in transit and at rest, access controls, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: request a copy of the personal data we hold about you.
- Correction: request correction of inaccurate or incomplete data.
- Deletion: request deletion of your personal data.
- Portability: request a copy of your data in a portable format.
- Opt-out: unsubscribe from marketing communications at any time.
- Restrict processing: request that we limit how we use your data.
To exercise any of these rights, please contact us at contact@affinityloom.ai.
8. Cookies
We use cookies and similar tracking technologies to enhance your experience. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features.
9. Third-Party Links
Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
10. Children's Privacy
AffinityLoom is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a user is under 18, we will take steps to delete their account and data.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data protection laws.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: